Project Description
When I joined Gnomon, their website was functional but barely. Built by an outside agency on Ruby on Rails, the site had gone years without meaningful updates. With no in-house web manager or developer, even small changes were outsourced back to the agency… at a steep cost. A single headline tweak could run thousands.
One of the first things I tackled was the workflow. While the CEO wanted to maintain the agency relationship, I proposed a hybrid approach: keep the agency for major updates, but build internal capabilities to handle iterative work in-house. By leveraging our internal design and dev talent for slim coding, UI/UX updates, and ongoing maintenance, we saved Gnomon nearly $80,000 in outsourced fees over the course of a year. More importantly, we reclaimed control enabling faster iterations, A/B testing, and user-informed refinements on our timeline, not theirs.
Within the visual constraints of our existing brand palette, I restructured the homepage to clarify our value proposition. The previous design gave the impression that Gnomon was a VFX studio, not a school. The updated experience made the educational mission clear: a strong logo presence, clearer CTAs, prominent awards, and a reworked narrative flow to guide new visitors with intention.
A full redesign is now in progress, including a comprehensive site audit and updated UX/navigation plan all built on the foundation of a more agile, internally sustainable system.
My Role
Creative Strategy
Graphic Design
Creative Direction
UI/UX Design
Interactive Design
Information Architecture
Project Description
Landing page for the new summer camp initiative + the current year new branding. More write up to come soon!
My Role
Creative Strategy
Graphic Design
Creative Direction
Photography
Photography Research
Print Management
The Magento.com website was re-imagined, designed, and delivered with a fresh focus on customer needs and stories. This not only demanded a complete overhaul of how our audience interacted with the site and navigation but it desperately needed a visual facelift as well. The new look, feel, and navigation resulted in our targeted goals of brand awareness, a much greater understanding of our product, and a greatly improved company message delivered to our audience. Additionally, marketing and demand gen teams were more than excited with the higher-quality leads that converted in a much shorter time.
I worked closely with Marketing, Creative Directors, the design teams, and other key stakeholders to ensure that all of our goals aligned so that all the teams could work most effectively.
Strategy
Project Management
User Experience
Project Description
2016 was an incredibly exciting and frenzied time for Magento. With the separation of eBay, Magento then being acquired again, and Magento itself procuring the analytic shop RJ Metrics the company now needed to reestablish its tone and brand. There were several obstacles that we had to overcome during our brand overhaul. A streamlined design/web team, lack of creative directors/leadership, and a contracted design firm that severely under delivered meant that we were on a path of unmet deadlines. I along with other senior members of the design team assured leadership that we would take the reigns and deliver what was promised.
I stepped in as a Senior Creative and helped to flush out the design, layout, and wire framing with the Dev and Design teams while still performing my duties as Project Manager. It was my goal to keep moral high and met daily with each member of our design teams, RJ metrics, leadership, outside developers, and other key stakeholders to make sure that everyone had what they needed to move forward.
This could have easily been marked as one of the more difficult times at Magento as issues sprang up left and right that could have derailed us. I made sure that we kept our head down powered through the grit and design grime. In the end and with a deadline met on time we unveiled a new visual bran, company tone, style guides, and print/digital assets. We then partnered with Marketing and Demand Gen teams to collectively achieve targeted revenue goals together.
My Role
Strategy
Project Management
Creative Direction
User Experience
Interactive Design
Information Architecture
Project Description
Paperless Solutions contacted me to completely overhaul their site and update their brand. After doing extensive research on their industry I presented them first with new logo options that were modern and had a much closer tie in to what their company does. Once the logo was approved we pressed on with the site overhaul and rebrand.
Paperless Solutions old site was built on a WordPress back-end coupled with a client login built with on an ASP framework. The site was not only visually dated but the functionality didn’t allow for ease of navigation or client login. The new site has all the information laid out in a digestible and easy to navigate manner.
My Role
Creative Strategy
Graphic Designer
Creative Direction
UI/UX Design
Interactive Design
Information Architecture
Project Description
The owner of Factory Reproductions contacted me to wireframe and design the visuals of his new site along with establishing strategy for his eCommerce capabilities. FR is a long established wheel reproduction company serving the automotive industry in SoCal. Bob had hired a developer to build the back-end but there was no creative direction so they were at a standstill.
Their old site was very monotone and didn’t focus on their key product and more importantly applications of the wheels. While the core function of their new WordPress site was eCommerce I also wanted to make sure that it was visually appealing, was more customer focused in both application and stories and implimented ease of navigation so that the customer could easily find a wheel that matched their vehicle. Part of this solve included CTA’s throughout the page that would lead to their store and customer application tie in’s to showcase the product organically.
My Role
Creative Strategy
Graphic Design
Creative Direction
UI/UX Design
Interactive Design
Information Architecture
Project Description
Pinky’s Automotive contacted me to completely overhaul their site and update their brand. After doing extensive research on their industry I presented them first with new logo options that were modern and had a much closer tie in to what their company does. Once the logo was approved we pressed on with the site overhaul and rebrand.
Pinky’s old site was built on a hacked together WordPress back-end that we had to move from. The site was not only visually dated and not compelling but the functionality didn’t allow for ease of navigation, there was no SEO integration, and it didn’t highlight any of there key services in a way that was easily digestible for the end user. The new site has all the information laid out in a digestible and easy to navigate manner.
My Role
Creative Strategy
Graphic Design
Creative Direction
UI/UX Design
Interactive Design
Information Architecture
A new crop of designers were added to our already large team to help us accomplish a bold restructuring and complete redesign of the entire eBayEnterprise.com website. In just a few short months, we were not only able to meet but exceed our expectations. Focusing on customer needs with a full revamping of navigation the fresh, intuitive design was hugely successful, increasing brand and product understanding and capturing higher-quality leads.
I worked closely with three design teams to help everyones projects to stay on point and up to date with the stakeholder expectations as well as open communication between teams.
Strategy
Project Management
Project Description
This was a fun project that was brought to me through another contracted UX designer. The company was having an issue flushing out the companies goals for the app which created an immediate bottleneck for design. Going back to the client and asking specific questions about the goal of the project got them back on track and helped them reevaluate overall product strategy to meet goals and needs of their users in order to become successful.
My Role
Strategy
Wire frames
Creative Direction
User Experience
Interactive Design
Information Architecture
Short design turnaround times and fire drills are fairly commonplace in our industry and this project was a prime example of that exercise. With an eight-week deadline to launch a brand-new product multiple design teams rallied together to pull off an amazing design endeavor. We brought to life a Commerce Marketing Platform that created brand awareness, solidified our credibility, and generated viable leads for the sales and marketing teams. This was accomplished via a dynamic, responsive, microsite paired with video and print ad campaigns. The goal was to bring the story of the integrated suite, new applications, it's importance to our audience/clients, while successfully explaining how the product works in a voice that the end user could easily digest. The launch of the new platform educated previous clients, new leads, and the community as a whole.
During this time as a Project Manager there were many variables that had to come together in order to meet such a short deadline. Working closely with the VP or Design, the Creative Director, and each designer to ensure that creative direction was well understood as well the overall goal of the campaign we were able to meet our set deadline which was met with excited community praise.
Project Management
Creative Direction
Strategy
