Mobile App Design, Interaction Design, Design System
about the product
The NBC app lets you stream anything you’d want to watch, all in one place. Stream brand-new shows and all of your favorites on the ABC App and stay up to date with all of the newest primetime hits. Watch episodes, save new and classic TV shows and continue watching the latest series across all your devices when you log in with your NBC Universal profile.
PROBLEM STATEMENT
According to the Data Science team they discovered that for the in-progress full episodes that converted from the Homepage during October 2020, and the Video Start Level, there were about 5.4 million events. The data shows that 72% of the Video Start events occurred via the Continue Watching shelf. From there, the following shelves were some of the most commonly used in this order: Top Picks for you (9%), Dynamic Lead (7%), Favorites (3%), and Latest Episodes (3%)
