Creative Direction Meets Product Thinking
At ClickUp, I served as Creative Director during a period of high growth and constant motion. My role spanned product and brand, overseeing everything from OTT advertising campaigns and motion team staffing to hands-on design across the platform itself. I led a globally distributed team including designers in Kyiv while helping to roadmap design sprints, build scalable workflows, and translate analytics into effective ad strategies.
Beyond product and marketing, I worked closely with the in-house studio team on concept development for video campaigns, often serving as both writer and creative lead on commercial shoots. It was a fast-moving, high-pressure environment, and while my time there was relatively brief, it sharpened my leadership in startup dynamics, agile team building, and creative systems under tight timelines.
Our work caught the attention of AdWeek, AdAge, Forbes, and The Drum — and somewhere along the way, someone even called it “the best marketing in SaaS.” I’ll take it.
CLICKUP APP INTERFACE
Key Contributions
LEADING CREATIVE AT STARTUP SPEED
Directed creative for OTT advertising and performance campaigns
Co-developed commercials with ClickUp’s studio team as a writer and CD
Built and led a distributed team, including motion designers and creatives in Kyiv
Supported product UI and internal design and spring planning
Bridged brand marketing and product design during a high-growth startup phase