The Voice: Second Screen, First-Class UX

DESIGNING THE DIGITAL COMPANION TO A FLAGSHIP NBC FRANCHISE

NBC’s The Voice has been a prime-time staple for over 25 seasons and staying fresh means more than just swapping judges. I worked with the Peacock product team to evolve the second screen experience, keeping fans engaged from blind auditions to finale night.

As Product Design Lead on the NBCU TVE team, I helped design, audit, and deploy interactive features that brought viewers into the show voting in real time, building fantasy teams, choosing comeback artists, and even playing along with custom trivia and turn-chair moments. Our goal? Bridge broadcast and digital in a way that felt effortless, not forced.

THE CHALLENGE

Keep the companion app aligned with a fast-moving, ever-evolving broadcast all while:

• Auditing legacy features for performance and sunsetting what no longer served the experience

• Designing new interactions and submitting to dev partners for implementation

• Syncing with the broadcast team to ship game mechanics and UI changes mid-season (shoutout to Ariana Grande’s “Voice Comeback” episode)

📱 Feature Highlights

We crafted an experience that followed The Voice’s narrative arc, designing UX and UI to support:

👀 Blind Auditions

• “Build Your Team” fantasy draft

• Turn chair interactions

• Trivia, polls, and voting previews

🎬 Live Shows

• Real-time fan voting and “Instant Save” features

• Comeback artist selection

• Results, clips, and social share support

What Made It Work

The success of this experience hinged on designing with the show’s rhythm in mind aligning every feature to narrative beats, episode pacing, and real-time viewer behavior. We built a system flexible enough to adapt mid-season, including on-the-fly UX adjustments in response to format changes or surprise broadcast decisions. And because it was tested live, under pressure, the flows we created didn’t just look good they performed when it mattered most.