STUBHUB CASE STUDIES
Consulting with StubHub, I kept thinking about how powerful live events really are and how StubHub isn’t just about buying tickets. It’s about the memories that come with them. Coincidentally my Dad just found and gave me a t-shirt to the first concert he took me too when I was 12. The memories of the drive to the event, walking into the Universal Amphitheatre, and the entire show is just as fresh in my memories now as it was then.
During some design exploration and creative ideation, I started thinking what could we build that goes beyond the transaction? How do we create more connection, more story, more safety for fans?
I put together a few quick concepts that explore exactly that. They're not polished product specs but instead they're idea starters. My approach to these concepts is similar to how I’ve worked previous on teams with prepping for a concept, build, learn showcase. They reflect how I think: systems-focused, emotionally tuned-in, and always trying to build something that lasts.
Just a heads up! These were ideation sprints I put together to show what I can do. They’re not based on StubHub’s roadmap or data, but more about rolling up my sleeves and thinking in design systems, quick learning concepting, and creative ideation to get some ideas down to wireframes and flows. I fully get that real product decisions come from research, user testing, and aligning to metrics.
Below are three lightweight product concepts I created as passion explorations:
CONCEPTS
Year in Live — A Spotify-style event recap that celebrates fan memory
Solo but Not Alone — Social meetups for solo event-goers
StubHub Guardian — A trust & safety layer that protects fans post-show - Full Write up Coming soon