Project Description
This view book was the first major print piece I tackled for Gnomon College. I had learned that the previous process is something that left a bad taste in everyone’s mouth and the previous view book wasn’t a tool that satisfied cross departmental needs. I knew that my Creative Direction and Design had to server two purposes. First, this view book had to be useful as a tool for marketing and a gateway to the sales funnel that would ultimately support a conversion. Second, the department heads, recruitment teams, and admissions advisors had to have their voice heard on my watch so that I could ensure not only multiple buy offs and approvals but that company wide everyone was happy with the final result.
Much like how I manage and run dev sprints in UI/UX I set up a kick-off with the main stakeholders to establish the pros and cons with the previous version. I also wanted to really solidify the message and brand that we were putting into the universe since this major component would spearhead the brand for the next year. I kept every director informed of the process so that no approvals were left in the open, meet with the CEO and leadership often to ensure that they knew my dept was on track and that they were happy with the marketing piece and held review meetings as rounds came in from the printer. While I did have a few designers on this when crunch time hit I fired up InDesign and wrapped the project so that the printers had it in hand when needed. We were on budget, a week before the established deadline and it had amazing feedback from the teams who were using it to drive recruitment.
My Role
Creative Strategy
Graphic Design
Creative Direction
Photography
Photography Research
Print Management
Project Description
Media kit and accompanying pieces for first mailer. More write up coming soon!
My Role
Creative Strategy
Graphic Design
Creative Direction
Photography
Photography Research
Print Management
Project Description
Part II of a marketing campaign to get tangible “old school” items to schools and professors for student showcase. Gnomon has executed zero mailing campaigns in their history and had relied heavily on word of mouth, Facebook, and their website to drive traffic in hopes of higher recruitment numbers.
Design and Marketing working very closely with the recruitment department formulated a campaign to hand get materials right into the hands of the people who could help light the spark of interest about Gnomon. This was then followed up with in house presentations.
These posters are meant to hang up all year clearly displaying our site, open house and recruitment dates. First launch we saw a massive influx in booked open house dates and triple numbers of people per event.
My Role
Creative Strategy
Graphic Design
Creative Direction
Photography
Photography Research
Print Management
Project Description
Gnomon was using a tagline that wasn’t approved by the accreditation board. Previously, it was “Gnomon - School of Visual Effects, Games & Animation”. The college wasn’t registered as a school nor school in the name of the business so I was asked to come up with a solution that could be implimented ASAP. I had one week to present a final logo for the accreditation board and one that the leadership board at Gnomon would approve as well.
After a lot of version we landed on the logo that currently exists. Gnomon is actually pronounced as “No-Men” and all previous versions of the logo or marketing material explained this fact. “School of” didn’t explain that we were more than a vocational program and actually offered competative BFA degrees. So in my final version I solved these issues with a logo that doesn’t need explaining. I also updated the brand mark which was designed in the 1990s to the refreshed version that it is currently.
My Role
Creative Strategy
Graphic Design
Creative Direction
Print Management
Project Description
This mini guide was designed, approved, and sent to print in two weeks! An accompanying piece to the viewbook recruitment was curious about more marketing materials that were easy to transport. The viewbook is 120+ pages which makes it heavy to bring large quantities to events and pricey to mail. I worked hand-in-hand with the key stakeholders on copy and formulated a plan for execution on a tight deadline.
While we were understaffed for this project I found and hired a contractor within two days, spec’d out the entire project, and working with them on design and creative direction. I have a close relationship with the printer and had him in the loop from launch and we were able to turn around 10k mini guides that are a massive hit with out audience. Gnomon has never seen a marketing piece like this in it’s 20 year history.
My Role
Creative Strategy
Graphic Design
Creative Direction
Photography
Photography Research
Print Management
As Magento moved forward and expanded as an independent company the brand had to evolve with it. As a member of the creative team for the re-brand process I worked alongside the executive leadership team, marketing agency, and design team to help create a brand story to position Magento in a new direction moving forward.
Strategy
Project Management
Interactive Design
Graphic Design
Project Description
2-page infographic for MSG-AI that was printed and used as part of a kit for a big AI conference in SF. They also asked me to skin and mock a new look and feel for their website.
My Role
Creative Strategy
Graphic Design
Creative Direction
Illustrator
Customer Journey
Print Process
Invitations were created to successfully attract commerce leaders from across the nation to a new dinner series launched by eBay Enterprise in 20 U.S. cities. This exclusive series was designed to inform executives on how to stay ahead of the constantly changing commerce industry.
The goal for the invitations was to make recipients feel as if they were being asked to a very special event, which meant going with something more unique than just your standard email invitations.
We explored four different areas, landing on a version similar to Option 1. Each invitation was handmade, and great care was taken to ensure that every detail was considered -- from the materials to the packaging to the way they were hand-delivered.
The dinner series was a huge success and the invitations helped attract the targeted C-level commerce leaders, helping eBay Enterprise accelerate prospects through its sales funnel and start a lead-nurture campaign to convert commerce leaders into clients.
Strategy
Project Management
Creative Direction
Interactive Design
User Experience
Shout! Factory was a great experience in my career as a designer and ended with me leaving as a creative manager. With a hold on the niche pop culture market I was able to work on a variety of amazing titles and specialty packaging. Being an illustrator came in handy during pitch/brainstorm meetings when we were tossing concepts around. The Home Movies packaging was an idea I came up with and after a quick the leadership team and design VPs were sold.
Print layout, print preflight, signing off design proofs, specialty packaging, animation, supervising a small art team, helping to establish a design process, event design and decoration, community outreach, and lots of laughs. We did it all at Shout! I even designed and built props for a Comic Con discussion panel after we were tasked and had no time to outsource. I'm hands on so I tackled it.
Strategy
Project Management
Creative Direction
Print Design
