Project Description
ZBrush is the 3D industry's standard digital sculpting application. Artists love the software for its unique, powerful features and customizable brushes that help shape, texture, and paint their virtual clay – all the while getting instant feedback. Used by film studios, game developers, and artists the world over, ZBrush is a much-loved, go-to tool for concept artists, illustrators, 3D artists, and designers working in a variety of industries.
My Role
Creative Strategy
Graphic Design
Creative Direction
Project Description
“The Many Faces of Ian Spriggs” is a collection of life-like digital portraits by world-renown digital artist Ian Spriggs. Known for his groundbreaking 3D digital works, Ian’s hyper-realistic portraits of family and friends have proven that digital portraiture is an important and valid art form of our time.
The Gnomon Gallery is excited to be the first to physically exhibit these awe-inspiring pieces of art, which have been seen by millions on the internet through online publications and by numerous 3D magazines.
My Role
Creative Strategy
Graphic Design
Creative Direction
The Wynn Las Vegas has become the home to Imagine for Magento so we returned once again to that desert oasis. This time my role as project manager had shifted and I leaned heavily towards management of the web/dev team. I designed pages and staged pages in Drupal that were to be timed to launch with conference announcements. I also headed up design and managed site assets, micro-sites, and key web assets at a moments notice. I successfully launched more than 5 micro sites during the event as well as keep our website fresh with updated contact as a play by play of the event.
Creative Direction
Project Management
Web Design | Wireframing
Event Production
Merch Design
Print Design | Marketing Materials
2016 was a killer year for Magento as it was our first Imagine conference as a standalone company and the energy was insane. Back to the Wynn we went after having such an amazing presence there in 2015. Attendance was 3,500+ with merchants, developers, commerce experts, and companies all coming together to celebrate Magento's absolutely stellar community.
Unlike years previous where I was in the trenches back in Culver City I was invited to attend and work the conference from morning till night. Up until the event I was project managing the design and web teams and once at the conference I took a seat as a Senior Designer helping with anything that needed to get done last minute and also live update our LEDs with After Effects animations. I worked hand in hand with the design team, marketing team, and events to create videos utilizing images that were being uploaded and tagged via Facebook, Twitter, and Instagram.
I would scour the interwebs for our hastags, download images in batches, edit, and create a storyflow that I then rendered and loaded to each LED screen. I met with photographers and set up shoots for the event and ran live updates on our site as event announcements were happening. At the end of the event I was a zombie and desperately needed sleep and some fresh air but it was an amazing event and a huge leap for Magento.
Sidenote, by day two of the event and I was drinking Starbucks espresso shots in the shower so I could rush to my morning call times. If you haven't experienced this design chaos yet, you should.
Creative Direction
Project Management
Video Production
Event Production
After Effects
Environmental Design
A new year and a new venue for Imagine. 2015 found us at the Wynn in Las Vegas which was the ideal space for the largest attendee list to date. Commerce experts from around the globe would find themselves surrounded by our design teams visuals in the Wynn hotel takeover. The "We Are Magento" theme for 2015 let everyone know that it was the connected community that made us who we were as a company.
Creative Direction
Video Production
Event Production
Print Design
Environmental Design
Simply stated this event was for leadership with the goal of becoming better leaders in the industry.
Project Management
Web Design
Magento was involved in big showcase events each year that utilized skills outside of my day-to-day project management of internal projects. NRF is one of the biggest events for the retail industry and was such an occasion. The National Retail Federation hosts the largest annual trade show nicknamed "Retails BIG show" and with over 33,000 in attendance it's very aptly named. Magento/eBay was tasked to design a connected pop-up booth to display eBay's purchasing technology. The Rebecca Minkoff connected store was hugely successful. Attendees were able to gain hands on experience with the ins-and-outs of a "connected" store. It elegantly showed how it married the digital shopping experience with traditional brick and motor purchasing.
A giant in-store touchscreen allowed shoppers to have items available in the dressing rooms waiting for them. Once inside they were amazed at the continued experience with touch-screens available to notify a retail associate of the need for other items or sizes. The make the process as seamless as possible they then could pay for their items at any touch-screen.
I quickly learned that every event at Magento/eBay was fast moving with a ton of deadlines of varying degrees to manage. My role here was to establish order out of the chaos as so many teams were involved from Los Angeles to New York and in the end it was a great victory.
Project Management
Print Design
Shop.org was a huge success on many levels. eBay Enterprise brand ambassadors and representatives used the Know Now campaign to start real conversations about industry needs. Magento used this platform to land a vast number of new leads and secure new clients. The goal really was to have Shop.org serve as the Commerce Marketing Platform's official launch party. In order to meet that goal we designed the booth to be a unique, relaxing space free of corporate logos and standard visuals.
With our booth sitting as a breath of fresh air in an otherwise ho hum environment we became a hub of networking and open communication. All the while our towering LED screens lit up the space and peaked audience curiosity wanting to know what "Know Now" was all about. We built a trade show presence around just those words and let the crowd find us organically as opposed to invasive in your face attempts to lure in potential clients and knowledge seekers.
Strategy
Project Management
Imagine 2014 was the first project I was throw into at Magento. Brought on at the start of the design process as the 20-person design and web team was lacking a Project Manager which made organization of assets and projects a nightmare for the team. The excitement was through the roof for this event due to the eBay/Magento merger. A mind-blowing experience was designed and produced for the conference at the Hard Rock Casino in Las Vegas. It was truly a celebration of an already tight knit community which brought them even closer together through shared passions and community outreach. I served the design teams by developing relationships with key stakeholders and monitoring workflow for the various aspects of event design. Magento 2014 was an amazing way to be introduced to the Magento family.
Project Management
