creative director | product designer | Brand Strategist | GEARHEAD

building systems, stories, and cars IN Los Angeles

Spare parts

My hairstyle was inspired by some of the greats; Elvis, James Dean, and Johnny Bravo. Yes, the volume is natural. No, you can’t touch it.

I've flown out of a vintage truck, rolled a few too many times, and somehow came back wanting to build more of them.

I restore classic cars by hand, design things that (hopefully) make life a little better, and believe that humor and grit are undervalued leadership tools.

A glimpse of that work history

I love building strong creative teams and crafting systems that scale whether that’s a design org or a ’65 Thunderbird.

My background blends traditional art training with tech-forward UX strategy, which makes me equally comfortable leading product design, print campaigns, or creative departments. I'm as hands-on as ever just with more perspective now. After my time leading design at NBCUniversal (Peacock, Olympics, NBC Sports), I took a purposeful year off to restore two classic cars and rebuild my own sense of creative leadership. Turns out, there's a shocking overlap between design systems and fuel systems: both require structure, flow, and thoughtful engineering.

I’ve consulted with companies to audit their creative operations, expand their Figma systems, and mentor designers. Whether it's key art, cross-platform UX, or a big creative pitch, I bring strategy, systems thinking, and a high-octane design ethic to everything I touch.

Let’s build something that lasts.